Metricool API Alternative
Metricool is a powerful analytics and scheduling dashboard for social media managers. For developers building products, it's not the right layer — it has no public developer SDKs, no webhooks, no MCP server, and its API surface is designed for analytics export, not for building social media features. Aether is built for developers from day one.
Metricool is genuinely excellent at what it does. If you're a social media manager who needs a unified analytics dashboard, competitor benchmarking, and a visual content calendar, Metricool delivers. That's not Aether's use case.
Developers looking for a programmatic social media API hit different walls with Metricool:
| Feature | Aether | Metricool |
|---|---|---|
| Platforms | Instagram, TikTok, LinkedIn, Facebook, YouTube, Threads, Reddit | Instagram, Facebook, X/Twitter, LinkedIn, TikTok, YouTube, Pinterest, Google Business |
| Posting API | ✓Full REST — direct publish or schedule | ✗Scheduling via dashboard; programmatic API not a primary developer feature |
| Analytics API | Post + account metrics, custom date ranges, multiple granularities | Analytics export available on higher plans; designed for reporting, not developer consumption |
| Inbox / DMs | ✓Unified inbox API across all platforms | ✗No unified inbox API |
| Webhooks | ✓Real-time events for every post status change | ✗No webhooks |
| MCP / AI agents | ✓Native MCP server — works with Claude, Cursor | ✗No MCP support |
| Free tier | ✓3 accounts, full API access | ✗Free tier available but API access is plan-gated |
| Starting price | ✓Free, then usage-based | ✗Advanced features require paid plan |
| Developer focus | ✓Built as a developer API — SDKs in 7 languages, OpenAPI spec | ✗Built as a social media management dashboard |
| Time to first post | ✓< 15 minutes | ✗Setup via dashboard — programmatic posting not documented for quick starts |
Aether combines posting and analytics in a single API. Schedule a post and query account metrics without switching contexts, managing multiple integrations, or building analytics export pipelines.
import Aether from "aether";
// Metricool is a dashboard for social media managers.
// Aether is an API for developers building social media features.
const aether = new Aether({ apiKey: process.env.AETHER_API_KEY });
// Post + schedule in one call
const post = await aether.posts.create({
text: "New feature drop — available now for all users 🚀",
profileIds: ["ig_abc123", "li_company789", "tt_xyz789"],
scheduledFor: "2026-06-15T10:00:00Z",
});
// Pull account analytics — no dashboard needed
const analytics = await aether.analytics.getAccountMetrics({
from: "2026-05-01T00:00:00Z",
to: "2026-05-31T23:59:59Z",
platform: "instagram",
granularity: "week",
});
// [{ date: "2026-05-05", metricType: "follower_count", value: 12450 }, ...]import os
import aether
client = aether.Aether(api_key=os.environ["AETHER_API_KEY"])
# Post to multiple platforms
post = client.posts.create(
text="New feature drop — available now for all users 🚀",
profile_ids=["ig_abc123", "li_company789", "tt_xyz789"],
scheduled_for="2026-06-15T10:00:00Z",
)
# Pull account analytics programmatically
analytics = client.analytics.get_account_metrics(
from_date="2026-05-01T00:00:00Z",
to_date="2026-05-31T23:59:59Z",
platform="instagram",
granularity="week",
)# Schedule a post
curl -X POST https://api.aetherhq.dev/v1/posts \
-H "Authorization: Bearer $AETHER_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"text": "New feature drop — available now for all users 🚀",
"profileIds": ["ig_abc123", "li_company789", "tt_xyz789"],
"scheduledFor": "2026-06-15T10:00:00Z"
}'
# Pull analytics for the month
curl "https://api.aetherhq.dev/v1/analytics/account?from=2026-05-01T00:00:00Z&to=2026-05-31T23:59:59Z&platform=instagram&granularity=week" \
-H "Authorization: Bearer $AETHER_API_KEY"Free tier · 3 accounts · no credit card
Get your free API keyMetricool has some API capabilities, primarily focused on analytics data export and integrations with other tools. It's not designed as a developer-first API platform for building social media features into products. The documentation and SDK support are oriented around Metricool's own dashboard use cases, not external developer products.
Metricool is primarily a social media analytics and scheduling dashboard for marketers and agencies. It does post scheduling, analytics reporting, competitor analysis, and link-in-bio tools. The target user is a social media manager, not a software developer building a product. Its API surface reflects this — it's richer in analytics export than in programmatic posting.
Metricool's API isn't designed for developers building independent social media products. There are no published SDKs in multiple languages, no webhooks for real-time events, and the API surface is primarily for integrating Metricool analytics into external reporting tools — not for building a SaaS product that posts, reads analytics, and manages inboxes across 7 platforms. Aether is built specifically for that use case.
Aether's analytics API covers post metrics (impressions, reach, likes, comments, shares) and account metrics (follower trends, engagement rate) across all 7 platforms, queryable by date range, granularity (day/week/month), and platform. Metricool's analytics are deeper for competitive analysis and reporting dashboards. If you need programmatic analytics for your own product, Aether's API is the right layer.
Aether. It's purpose-built as a developer API with posting, scheduling, analytics, inbox, webhooks, and MCP support across 7 platforms. Free tier includes 3 connected accounts and full API access. SDKs available for Node.js, Python, Go, Java, Ruby, PHP, and .NET. Time to first API call: under 15 minutes.
Full REST API · analytics · webhooks · MCP server · 7 platforms · free tier.
Get your free API key →